Market-Led Strategic Change

Transforming the process of going to market

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Market-Led Strategic Change by Nigel F. Piercy, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nigel F. Piercy ISBN: 9781135050238
Publisher: Taylor and Francis Publication: November 3, 2016
Imprint: Routledge Language: English
Author: Nigel F. Piercy
ISBN: 9781135050238
Publisher: Taylor and Francis
Publication: November 3, 2016
Imprint: Routledge
Language: English

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy.

This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions.

If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy.

This much-anticipated new edition has been carefully updated, now with Nigel Piercy’s unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy’s insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions.

If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

More books from Taylor and Francis

Cover of the book Green Energy Economies by Nigel F. Piercy
Cover of the book Market Liberalizations and Emigration from Latin America by Nigel F. Piercy
Cover of the book Dolphin Cognition and Behavior by Nigel F. Piercy
Cover of the book Indian Philosophy and Meditation by Nigel F. Piercy
Cover of the book Conflict in Personal Relationships by Nigel F. Piercy
Cover of the book Sharing Friendship by Nigel F. Piercy
Cover of the book Corporate Financial Strategy by Nigel F. Piercy
Cover of the book Brazilian Agrarian Social Movements by Nigel F. Piercy
Cover of the book Starting From Zero by Nigel F. Piercy
Cover of the book Autobiographical International Relations by Nigel F. Piercy
Cover of the book Routledge Handbook of War, Law and Technology by Nigel F. Piercy
Cover of the book Revival: The Mystical Quest of Christ (1923) by Nigel F. Piercy
Cover of the book Photoshop for Video by Nigel F. Piercy
Cover of the book Image Theory by Nigel F. Piercy
Cover of the book The Journalist's Companion by Nigel F. Piercy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy