Market Like You Mean It

Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

Business & Finance, Marketing & Sales
Cover of the book Market Like You Mean It by Al Lautenslager, Entrepreneur Press
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Author: Al Lautenslager ISBN: 9781613082737
Publisher: Entrepreneur Press Publication: July 21, 2014
Imprint: Entrepreneur Press Language: English
Author: Al Lautenslager
ISBN: 9781613082737
Publisher: Entrepreneur Press
Publication: July 21, 2014
Imprint: Entrepreneur Press
Language: English

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.

Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.

Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

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