Market Mediations
Semiotic Investigations on Consumers, Objects and Brands
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | B. Heilbrunn | ISBN: | 9781137509987 |
| Publisher: | Palgrave Macmillan UK | Publication: | May 11, 2015 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | B. Heilbrunn |
| ISBN: | 9781137509987 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | May 11, 2015 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
