Market Research Methodologies

Multi-Method and Qualitative Approaches

Business & Finance, Marketing & Sales, Research
Cover of the book Market Research Methodologies by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466663732
Publisher: IGI Global Publication: August 31, 2014
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466663732
Publisher: IGI Global
Publication: August 31, 2014
Imprint: Business Science Reference
Language: English

Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

More books from IGI Global

Cover of the book Handbook of Research on Computational Science and Engineering by
Cover of the book Handbook of Research on Information and Cyber Security in the Fourth Industrial Revolution by
Cover of the book Collaborative Learning 2.0 by
Cover of the book Geospatial Intelligence by
Cover of the book Human-Computer Interaction by
Cover of the book Advancing Technologies and Intelligence in Healthcare and Clinical Environments Breakthroughs by
Cover of the book Cases on the Societal Effects of Persuasive Games by
Cover of the book Frameworks of IT Prosumption for Business Development by
Cover of the book Emerging Theory and Practice in Neuroprosthetics by
Cover of the book Semantic Web Personalization and Context Awareness by
Cover of the book Communication and Language Analysis in the Public Sphere by
Cover of the book Knowledge Management and Drivers of Innovation in Services Industries by
Cover of the book Interactivity in E-Learning by
Cover of the book Solutions for High-Touch Communications in a High-Tech World by
Cover of the book Handbook of Research on Inventive Bioremediation Techniques by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy