Marketing and American Consumer Culture

A Cultural Studies Analysis

Business & Finance, Marketing & Sales, Research, Industries & Professions, Industries, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Marketing and American Consumer Culture by Arthur Asa Berger, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Arthur Asa Berger ISBN: 9783319473284
Publisher: Springer International Publishing Publication: December 15, 2016
Imprint: Palgrave Macmillan Language: English
Author: Arthur Asa Berger
ISBN: 9783319473284
Publisher: Springer International Publishing
Publication: December 15, 2016
Imprint: Palgrave Macmillan
Language: English

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

More books from Springer International Publishing

Cover of the book Research and Advanced Technology for Digital Libraries by Arthur Asa Berger
Cover of the book Agent and Multi-Agent Systems: Technologies and Applications by Arthur Asa Berger
Cover of the book Audiovisual Quality Assessment and Prediction for Videotelephony by Arthur Asa Berger
Cover of the book Algorithmic Aspects of Cloud Computing by Arthur Asa Berger
Cover of the book Computer Network Security by Arthur Asa Berger
Cover of the book Decision and Game Theory for Security by Arthur Asa Berger
Cover of the book Sources and Transport of Inorganic Carbon in the Unsaturated Zone of Karst by Arthur Asa Berger
Cover of the book Pseudo-Complex General Relativity by Arthur Asa Berger
Cover of the book Progress in Enantioselective Cu(I)-catalyzed Formation of Stereogenic Centers by Arthur Asa Berger
Cover of the book Independent Television Production in the UK by Arthur Asa Berger
Cover of the book Teaching Reflective Learning in Higher Education by Arthur Asa Berger
Cover of the book Theory and Applications of Applied Electromagnetics by Arthur Asa Berger
Cover of the book Centromeres and Kinetochores by Arthur Asa Berger
Cover of the book MERCOSUR and the European Union by Arthur Asa Berger
Cover of the book Korean Women in Leadership by Arthur Asa Berger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy