Marketing and communication plan for Bournemouth

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Marketing and communication plan for Bournemouth by Janine Paul, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Janine Paul ISBN: 9783638060936
Publisher: GRIN Publishing Publication: June 11, 2008
Imprint: GRIN Publishing Language: English
Author: Janine Paul
ISBN: 9783638060936
Publisher: GRIN Publishing
Publication: June 11, 2008
Imprint: GRIN Publishing
Language: English

Essay from the year 2007 in the subject Tourism, grade: 2, Bournemouth University, 35 entries in the bibliography, language: English, abstract: The marketing plan serves Bournemouth to promote its conferences more effectively by maintaining and gaining new business in order to contribute economically to the town and the wider community. Bournemouth works together with local marketing agencies to develop and implement new programmes that support the primary goal of attracting young delegates in cooperation with Bournemouth University. The early participation in conferences prepares students for their future working life. Marketing comprises predominantly the establishment of a brand image through advertising to create and strengthen awareness amongst the target group. This happens in the form of articles in magazines, presence on youth and job fairs as well as spots on the radio. A budget of £ 83.330 will be needed to address the aim. The personnel of Bournemouth and especially the venues embody the conference culture with the necessary passion and drive for a successful provision of service.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Essay from the year 2007 in the subject Tourism, grade: 2, Bournemouth University, 35 entries in the bibliography, language: English, abstract: The marketing plan serves Bournemouth to promote its conferences more effectively by maintaining and gaining new business in order to contribute economically to the town and the wider community. Bournemouth works together with local marketing agencies to develop and implement new programmes that support the primary goal of attracting young delegates in cooperation with Bournemouth University. The early participation in conferences prepares students for their future working life. Marketing comprises predominantly the establishment of a brand image through advertising to create and strengthen awareness amongst the target group. This happens in the form of articles in magazines, presence on youth and job fairs as well as spots on the radio. A budget of £ 83.330 will be needed to address the aim. The personnel of Bournemouth and especially the venues embody the conference culture with the necessary passion and drive for a successful provision of service.

More books from GRIN Publishing

Cover of the book Richard Florida's Concept of the Creative Class by Janine Paul
Cover of the book Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com by Janine Paul
Cover of the book Public Administration in the Age of Globalization by Janine Paul
Cover of the book Bigger Thomas - victim of society, tragic hero or subhuman monster by Janine Paul
Cover of the book Der homosexuelle Staatsfeind by Janine Paul
Cover of the book Culture-Specific Concepts in Language by Janine Paul
Cover of the book Ideas of 'Managing' Natives in Stevenson's 'The Beach of Falesá' and Buchan's 'Prester John' by Janine Paul
Cover of the book Die Hintergründe der Entstehung des Lernfeldkonzepts und dessen Bestandteile by Janine Paul
Cover of the book Advertising in Poland and Germany - A Comparison by Janine Paul
Cover of the book Is English Really a Tool of Integration? by Janine Paul
Cover of the book Partnership of convenience by Janine Paul
Cover of the book The German Welfare State and Globalisation: The Social Construction of Path Dependency by Janine Paul
Cover of the book Case Study 'Risk and Decision Making' by Janine Paul
Cover of the book Harry S. Truman - his foreign policy by Janine Paul
Cover of the book Mythology and reality in Githa Hariharan's 'The thousand faces of night' by Janine Paul
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy