Marketing and Consumption in Modern Japan

Nonfiction, History, Asian, Japan, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies, Business & Finance
Cover of the book Marketing and Consumption in Modern Japan by Kazuo Usui, Taylor and Francis
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Author: Kazuo Usui ISBN: 9781134350735
Publisher: Taylor and Francis Publication: March 5, 2014
Imprint: Routledge Language: English
Author: Kazuo Usui
ISBN: 9781134350735
Publisher: Taylor and Francis
Publication: March 5, 2014
Imprint: Routledge
Language: English

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

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This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

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