Marketing and Consumption in Modern Japan

Nonfiction, History, Asian, Japan, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies, Business & Finance
Cover of the book Marketing and Consumption in Modern Japan by Kazuo Usui, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kazuo Usui ISBN: 9781134350735
Publisher: Taylor and Francis Publication: March 5, 2014
Imprint: Routledge Language: English
Author: Kazuo Usui
ISBN: 9781134350735
Publisher: Taylor and Francis
Publication: March 5, 2014
Imprint: Routledge
Language: English

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches to marketing, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, which, responding to changing patterns of consumption, contributed considerably to Japan's economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.

More books from Taylor and Francis

Cover of the book Autism by Kazuo Usui
Cover of the book Intermediate Statistics by Kazuo Usui
Cover of the book Introducing English Grammar by Kazuo Usui
Cover of the book Long-Distance Nationalism by Kazuo Usui
Cover of the book Democratic Social Education by Kazuo Usui
Cover of the book Foundations for Conceptual Research in Psychoanalysis by Kazuo Usui
Cover of the book Military Families and War in the 21st Century by Kazuo Usui
Cover of the book English Landed Society in the Nineteenth Century by Kazuo Usui
Cover of the book The Phenomenology of Mind by Kazuo Usui
Cover of the book Revolutionary Memory by Kazuo Usui
Cover of the book Revolutionary Passions by Kazuo Usui
Cover of the book Leveraging Communities of Practice for Strategic Advantage by Kazuo Usui
Cover of the book Revival: The New Generation (1930) by Kazuo Usui
Cover of the book Innovative Interventions in Child and Adolescent Mental Health by Kazuo Usui
Cover of the book Political Science by Kazuo Usui
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy