Marketing and Leasing: Office Buildings
Business & Finance, Finance & Investing, Real Estate, Management & Leadership, Management, Marketing & Sales
| Author: | Rebecca Niday | ISBN: | 9781572032354 |
| Publisher: | Institute of Real Estate Management | Publication: | March 24, 2016 |
| Imprint: | Institute of Real Estate Management | Language: | English |
| Author: | Rebecca Niday |
| ISBN: | 9781572032354 |
| Publisher: | Institute of Real Estate Management |
| Publication: | March 24, 2016 |
| Imprint: | Institute of Real Estate Management |
| Language: | English |
A real estate manager's role in marketing and leasing has a direct impact on the value of an office building, and knowledge of office building characteristics and economic factors is critical for an effective plan. As a property manager, you must be able to identify office building characteristics and economic factors that contribute to an effective market analysis.
Marketing and Leasing: Office Buildings provides information property managers need to successfully face the challenges of attracting and retaining office building tenants.
The following topics are covered:
- OFFICE MARKETS. Office building characteristics, economics of office buildings, impact of leasing on value, and method of space measurement
- MARKET ASSESSMENT. Regional and neighborhood analysis, impact of various economic factors (e.g., occupancy, vacancy, and availability rates, supply and demand, absorption), and comparison grids for establishing average market rent
- MARKETING AND LEASING STRATEGIES. Working with brokers, office building marketing tactics, tenant mix and placement, prospect qualification, office building lease provisions, and lease negotiation and analysis
- TENANT RETENTION. Implementing retention strategies, resolving tenant complaints, lease expiration, and buy outs
A real estate manager's role in marketing and leasing has a direct impact on the value of an office building, and knowledge of office building characteristics and economic factors is critical for an effective plan. As a property manager, you must be able to identify office building characteristics and economic factors that contribute to an effective market analysis.
Marketing and Leasing: Office Buildings provides information property managers need to successfully face the challenges of attracting and retaining office building tenants.
The following topics are covered:
- OFFICE MARKETS. Office building characteristics, economics of office buildings, impact of leasing on value, and method of space measurement
- MARKET ASSESSMENT. Regional and neighborhood analysis, impact of various economic factors (e.g., occupancy, vacancy, and availability rates, supply and demand, absorption), and comparison grids for establishing average market rent
- MARKETING AND LEASING STRATEGIES. Working with brokers, office building marketing tactics, tenant mix and placement, prospect qualification, office building lease provisions, and lease negotiation and analysis
- TENANT RETENTION. Implementing retention strategies, resolving tenant complaints, lease expiration, and buy outs
