Marketing and Leasing: Retail

Business & Finance, Finance & Investing, Real Estate
Cover of the book Marketing and Leasing: Retail by Suzanne Hausknecht, Mindy Wallis, Institute of Real Estate Management
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Author: Suzanne Hausknecht, Mindy Wallis ISBN: 9781572032330
Publisher: Institute of Real Estate Management Publication: March 24, 2016
Imprint: Institute of Real Estate Management Language: English
Author: Suzanne Hausknecht, Mindy Wallis
ISBN: 9781572032330
Publisher: Institute of Real Estate Management
Publication: March 24, 2016
Imprint: Institute of Real Estate Management
Language: English

Gaining knowledge of retail property characteristics and economic factors is necessary for the development of an effective marketing and leasing plan. As a property manager, you must be able to identify shopping center characteristics and the typical duties of the management and leasing staff.

Marketing and Leasing: Retail provides information on effective marketing and leasing tactics specific to retail properties that help achieve the right balance of retailers, increase retail traffic, and greater sales per square foot.

The following topics are covered:

- MARKET ANALYSIS. Regional and neighborhood demographics and psychographics, trade area mapping, market share analysis, and comparison grids for establishing average market minimum rent

- MARKETING STRATEGIES. Shopping center marketing tactics including brand development and social media

- ESSENTIALS OF THE LEASE. Key elements, retail lease provisions, concessions, and lease renewals

- LEASING STRATEGIES. Tenant mix and placement, broker commissions, and qualifying retailers

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Gaining knowledge of retail property characteristics and economic factors is necessary for the development of an effective marketing and leasing plan. As a property manager, you must be able to identify shopping center characteristics and the typical duties of the management and leasing staff.

Marketing and Leasing: Retail provides information on effective marketing and leasing tactics specific to retail properties that help achieve the right balance of retailers, increase retail traffic, and greater sales per square foot.

The following topics are covered:

- MARKET ANALYSIS. Regional and neighborhood demographics and psychographics, trade area mapping, market share analysis, and comparison grids for establishing average market minimum rent

- MARKETING STRATEGIES. Shopping center marketing tactics including brand development and social media

- ESSENTIALS OF THE LEASE. Key elements, retail lease provisions, concessions, and lease renewals

- LEASING STRATEGIES. Tenant mix and placement, broker commissions, and qualifying retailers

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