Marketing and Logistics Led Organizations

Creating and Operating Customer Focused Supply Networks

Business & Finance, Industries & Professions, Distribution, Management & Leadership, Production & Operations Management
Cover of the book Marketing and Logistics Led Organizations by Robert Mason, Barry Evans, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert Mason, Barry Evans ISBN: 9780749478742
Publisher: Kogan Page Publication: October 3, 2017
Imprint: Kogan Page Language: English
Author: Robert Mason, Barry Evans
ISBN: 9780749478742
Publisher: Kogan Page
Publication: October 3, 2017
Imprint: Kogan Page
Language: English

Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions.

Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Logistics and marketing stand out as two disciplines which are connected, and both are critical to the provision of customer value. Marketing and Logistics Led Organizations looks at marketing-led logistics and logistics-led marketing. In the current business world, the idea of a single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control costs through the coordination of these two functions.

Marketing and Logistics Led Organizations takes an in-depth look at physical supply chains where manufacturing of a product occurs from groceries to pharmaceuticals, and from automotive to construction. The authors examine omni-channel, how this affects the customer experience and the need for a joined-up strategy which is operationalised across all channels. They also look at the challenges of digitalisation and the customer interface with the growth of the internet as well as the intensification of competition across all sectors.

More books from Kogan Page

Cover of the book In Your Creative Element by Robert Mason, Barry Evans
Cover of the book Building Brand Experiences by Robert Mason, Barry Evans
Cover of the book Managing Financial Information by Robert Mason, Barry Evans
Cover of the book Resourcing and Talent Management by Robert Mason, Barry Evans
Cover of the book User Research by Robert Mason, Barry Evans
Cover of the book Creating Authentic Organizations by Robert Mason, Barry Evans
Cover of the book The 30 Day MBA in International Business by Robert Mason, Barry Evans
Cover of the book Adland by Robert Mason, Barry Evans
Cover of the book International Finance by Robert Mason, Barry Evans
Cover of the book Data-driven Organization Design by Robert Mason, Barry Evans
Cover of the book The Art of Creative Thinking: How to Be Innovative and Develop Great Ideas by Robert Mason, Barry Evans
Cover of the book Private Label: Turning the Retail Brand Threat Into Your Biggest by Robert Mason, Barry Evans
Cover of the book Developing Employability and Enterprise by Robert Mason, Barry Evans
Cover of the book Complaint Management Excellence by Robert Mason, Barry Evans
Cover of the book Develop Your Leadership Skills by Robert Mason, Barry Evans
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy