Marketing and PR

Getting Customers and Keeping Them...without Breaking the Bank

Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book Marketing and PR by Nick Wilde, Philip R. Holden, Bloomsbury Publishing
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Author: Nick Wilde, Philip R. Holden ISBN: 9781408139899
Publisher: Bloomsbury Publishing Publication: September 19, 2011
Imprint: A&C Black Business Information and Development Language: English
Author: Nick Wilde, Philip R. Holden
ISBN: 9781408139899
Publisher: Bloomsbury Publishing
Publication: September 19, 2011
Imprint: A&C Black Business Information and Development
Language: English

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:

  • Promote or die!

  • Knowing your market

  • Creating a marketing plan

  • Watching your spending

  • Investigating niche marketing

  • Writing great marketing copy

  • Getting your press releases noticed

  • Investigating piggyback marketing deals

  • Getting the best from permission-based e-mail marketing

'a great little package' The Bookseller

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:

'a great little package' The Bookseller

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