Marketing Apocalypse

Eschatology, Escapology and the Illusion of the End

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Business & Finance
Cover of the book Marketing Apocalypse by , Taylor and Francis
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Author: ISBN: 9781134689255
Publisher: Taylor and Francis Publication: September 2, 2003
Imprint: Routledge Language: English
Author:
ISBN: 9781134689255
Publisher: Taylor and Francis
Publication: September 2, 2003
Imprint: Routledge
Language: English

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

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