Marketing Big Oil: Brand Lessons from the World’s Largest Companies

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Marketing Big Oil: Brand Lessons from the World’s Largest Companies by M. Robinson, Palgrave Macmillan US
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Author: M. Robinson ISBN: 9781137388070
Publisher: Palgrave Macmillan US Publication: July 21, 2014
Imprint: Palgrave Pivot Language: English
Author: M. Robinson
ISBN: 9781137388070
Publisher: Palgrave Macmillan US
Publication: July 21, 2014
Imprint: Palgrave Pivot
Language: English

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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