Marketing Briefs

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Marketing Briefs by Sally Dibb, Lyndon Simkin, Taylor and Francis
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Author: Sally Dibb, Lyndon Simkin ISBN: 9781136380501
Publisher: Taylor and Francis Publication: June 7, 2007
Imprint: Routledge Language: English
Author: Sally Dibb, Lyndon Simkin
ISBN: 9781136380501
Publisher: Taylor and Francis
Publication: June 7, 2007
Imprint: Routledge
Language: English

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

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