Marketing Briefs

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Marketing Briefs by Sally Dibb, Lyndon Simkin, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sally Dibb, Lyndon Simkin ISBN: 9781136380501
Publisher: Taylor and Francis Publication: June 7, 2007
Imprint: Routledge Language: English
Author: Sally Dibb, Lyndon Simkin
ISBN: 9781136380501
Publisher: Taylor and Francis
Publication: June 7, 2007
Imprint: Routledge
Language: English

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

More books from Taylor and Francis

Cover of the book The Gentrification Debates by Sally Dibb, Lyndon Simkin
Cover of the book Scandal by Sally Dibb, Lyndon Simkin
Cover of the book Working in the 21st Century: Policies for Economic Growth Through Training, Opportunity and Education by Sally Dibb, Lyndon Simkin
Cover of the book The Social Economics of Poverty by Sally Dibb, Lyndon Simkin
Cover of the book Show Case by Sally Dibb, Lyndon Simkin
Cover of the book The Economics of Advertising (RLE Advertising) by Sally Dibb, Lyndon Simkin
Cover of the book Searching for an Autoethnographic Ethic by Sally Dibb, Lyndon Simkin
Cover of the book Business Decision Making in China by Sally Dibb, Lyndon Simkin
Cover of the book The Routledge Companion to Screen Music and Sound by Sally Dibb, Lyndon Simkin
Cover of the book Introduction to Forensic Chemistry by Sally Dibb, Lyndon Simkin
Cover of the book Neil LaBute by Sally Dibb, Lyndon Simkin
Cover of the book Heresy and the Making of European Culture by Sally Dibb, Lyndon Simkin
Cover of the book Phoneme Track Workbook by Sally Dibb, Lyndon Simkin
Cover of the book Corporate Crime by Sally Dibb, Lyndon Simkin
Cover of the book Thomas Jefferson's Philosophy of Education by Sally Dibb, Lyndon Simkin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy