Marketing Communications

Offline and Online Integration, Engagement and Analytics

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Business Reference, Business Communication
Cover of the book Marketing Communications by Ze Zook, PR Smith, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ze Zook, PR Smith ISBN: 9780749473419
Publisher: Kogan Page Publication: February 3, 2016
Imprint: Kogan Page Language: English
Author: Ze Zook, PR Smith
ISBN: 9780749473419
Publisher: Kogan Page
Publication: February 3, 2016
Imprint: Kogan Page
Language: English

***Marketing Communications***provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.

This fully updated 6th edition of ***Marketing Communications***features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

***Marketing Communications***provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing.

This fully updated 6th edition of ***Marketing Communications***features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students.

More books from Kogan Page

Cover of the book Successful Time Management by Ze Zook, PR Smith
Cover of the book Confident Coding by Ze Zook, PR Smith
Cover of the book Global Logistics by Ze Zook, PR Smith
Cover of the book IQ and Aptitude Tests: Assess Your Verbal Numerical and Spatial Reasoning Skills by Ze Zook, PR Smith
Cover of the book Key Skills for Professionals by Ze Zook, PR Smith
Cover of the book How to Pass Data Interpretation Tests: Unbeatable Practice for Numerical and Quantitative Reasoning and Problem Solving Tests by Ze Zook, PR Smith
Cover of the book How to Get Into Oxbridge by Ze Zook, PR Smith
Cover of the book How to Pass the Civil Service Qualifying Tests by Ze Zook, PR Smith
Cover of the book Building Brand Experiences by Ze Zook, PR Smith
Cover of the book Organization Development by Ze Zook, PR Smith
Cover of the book Organizational Health by Ze Zook, PR Smith
Cover of the book E-Logistics by Ze Zook, PR Smith
Cover of the book A Quick Start Guide to Google AdWords by Ze Zook, PR Smith
Cover of the book Demand-Driven Supply Chain Management by Ze Zook, PR Smith
Cover of the book The Mindset of Success by Ze Zook, PR Smith
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy