Marketing Communications

Business & Finance, Marketing & Sales
Cover of the book Marketing Communications by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd ISBN: 9781317697749
Publisher: Taylor and Francis Publication: August 27, 2014
Imprint: Routledge Language: English
Author: Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
ISBN: 9781317697749
Publisher: Taylor and Francis
Publication: August 27, 2014
Imprint: Routledge
Language: English

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them.

This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment.

Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging. Even the best product in the world won’t sell without the right reach to your potential customers and the right message to engage them.

This textbook applies a uniquely practical approach to the topic so that, whilst a structured overview of planning, development, implementation and evaluation of marketing communications is in place, the detailed cases made available by the Institute for Practitioners in Advertising (IPA) show how actual challenges faced by professionals in the field were addressed. This book will help you to develop the skills you need to turn theory into the right integrated communication plan, in order to succeed in an increasingly competitive environment.

Aided by a veritable wealth of pedagogical features, Marketing Communications will be essential reading for both students and professionals in marketing, communications and public relations. This textbook also benefits from a companion website which includes a comprehensive instructor’s guide with PowerPoint slides, testbank questions and answer checklists.

More books from Taylor and Francis

Cover of the book Autism Works by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Learning to Teach History in the Secondary School by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book The Other Global City by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Architecture and Resilience by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book States of Intoxication by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Structural Iron 1750–1850 by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Gender and Teaching by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Goddesses of Kathmandu Valley by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Work, Love, and Learning in Utopia by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Harnessing Technology for Every Child Matters and Personalised Learning by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Signed Language Interpreting by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Christian Thought by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book The Politics of Destroying Surplus Small Arms by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Nationalism and Global Justice by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
Cover of the book Nursing History and the Politics of Welfare by Lynne Eagle, Stephan Dahl, Barbara Czarnecka, Jenny Lloyd
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy