Marketing Database Analytics

Transforming Data for Competitive Advantage

Business & Finance, Economics, Statistics, Marketing & Sales, Research
Cover of the book Marketing Database Analytics by Andrew D. Banasiewicz, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Andrew D. Banasiewicz ISBN: 9781135125684
Publisher: Taylor and Francis Publication: July 11, 2013
Imprint: Routledge Language: English
Author: Andrew D. Banasiewicz
ISBN: 9781135125684
Publisher: Taylor and Francis
Publication: July 11, 2013
Imprint: Routledge
Language: English

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.

Focusing specifically on quantitative marketing metrics, the book:

  • Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification
  • Establishes the importance of database analytics, integrating both business and marketing practice
  • Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data
  • Includes cases and exercises to guide students’ learning

Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.

Focusing specifically on quantitative marketing metrics, the book:

Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.

More books from Taylor and Francis

Cover of the book Promoting Youth Sexual Health by Andrew D. Banasiewicz
Cover of the book Why Are Our Pictures Puzzles? by Andrew D. Banasiewicz
Cover of the book Work in a Metro by Andrew D. Banasiewicz
Cover of the book Research for Educational Change by Andrew D. Banasiewicz
Cover of the book The Challenge of Periodization by Andrew D. Banasiewicz
Cover of the book Red, Black, and Objective by Andrew D. Banasiewicz
Cover of the book Reclaiming Radical Ideas in Schools by Andrew D. Banasiewicz
Cover of the book Managing for the Future by Andrew D. Banasiewicz
Cover of the book Stardom and the Aesthetics of Neorealism by Andrew D. Banasiewicz
Cover of the book Classic Cases in Neuropsychology, Volume II by Andrew D. Banasiewicz
Cover of the book Library/Vendor Relationships by Andrew D. Banasiewicz
Cover of the book Concepts in Composition by Andrew D. Banasiewicz
Cover of the book By-Elections In British Politics by Andrew D. Banasiewicz
Cover of the book Minority within a Minority by Andrew D. Banasiewicz
Cover of the book Landscapes of the Western Front by Andrew D. Banasiewicz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy