Marketing Financial Services

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Marketing Financial Services by Mike Wright, Trevor Watkins, Taylor and Francis
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Author: Mike Wright, Trevor Watkins ISBN: 9781136380228
Publisher: Taylor and Francis Publication: February 17, 2010
Imprint: Routledge Language: English
Author: Mike Wright, Trevor Watkins
ISBN: 9781136380228
Publisher: Taylor and Francis
Publication: February 17, 2010
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.

Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.

There is also a tutor resource pack to accompany the case studies in this textbook.

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