Marketing In A Week

Be A Successful Marketer In Seven Simple Steps

Business & Finance, Marketing & Sales
Cover of the book Marketing In A Week by Eric Davies, Hodder & Stoughton
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Eric Davies ISBN: 9781444158946
Publisher: Hodder & Stoughton Publication: July 20, 2012
Imprint: Teach Yourself Language: English
Author: Eric Davies
ISBN: 9781444158946
Publisher: Hodder & Stoughton
Publication: July 20, 2012
Imprint: Teach Yourself
Language: English

Great marketing just got easier
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.

Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.

Each of the seven chapters in Marketing In A Week covers a different aspect:
- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Great marketing just got easier
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.

Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.

Each of the seven chapters in Marketing In A Week covers a different aspect:
- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion

More books from Hodder & Stoughton

Cover of the book The Vet: the Big Wild World by Eric Davies
Cover of the book An Old School Tie by Eric Davies
Cover of the book The Marked Man by Eric Davies
Cover of the book Be More Confident by Eric Davies
Cover of the book What Am I Still Doing Here? by Eric Davies
Cover of the book Tomorrow's Promises by Eric Davies
Cover of the book Networking In A Week by Eric Davies
Cover of the book Finance For Non-Financial Managers In A Week by Eric Davies
Cover of the book The Lost Daughter by Eric Davies
Cover of the book Understand Child Development: Teach Yourself by Eric Davies
Cover of the book After Dark Trilogy: Fire After Dark, Secrets After Dark, Promises After Dark by Eric Davies
Cover of the book The Sixty Minute Marriage by Eric Davies
Cover of the book Freud: The Key Ideas by Eric Davies
Cover of the book Cover Letters In A Week by Eric Davies
Cover of the book God in All Things by Eric Davies
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy