Marketing In and For a Sustainable Society

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Marketing In and For a Sustainable Society by Naresh K. Malhotra, Emerald Group Publishing Limited
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Author: Naresh K. Malhotra ISBN: 9781786352811
Publisher: Emerald Group Publishing Limited Publication: July 5, 2016
Imprint: Emerald Group Publishing Limited Language: English
Author: Naresh K. Malhotra
ISBN: 9781786352811
Publisher: Emerald Group Publishing Limited
Publication: July 5, 2016
Imprint: Emerald Group Publishing Limited
Language: English

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

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