Marketing in Perspective (RLE Marketing)

Business & Finance, Marketing & Sales
Cover of the book Marketing in Perspective (RLE Marketing) by Simon Majaro, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Simon Majaro ISBN: 9781317659853
Publisher: Taylor and Francis Publication: September 15, 2014
Imprint: Routledge Language: English
Author: Simon Majaro
ISBN: 9781317659853
Publisher: Taylor and Francis
Publication: September 15, 2014
Imprint: Routledge
Language: English

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

More books from Taylor and Francis

Cover of the book Vesper and Compline Music for One Principal Voice by Simon Majaro
Cover of the book Attitude Structure and Function by Simon Majaro
Cover of the book Latin American Political Yearbook by Simon Majaro
Cover of the book Organizational Behavior by Simon Majaro
Cover of the book Migration Theory by Simon Majaro
Cover of the book Economic Development and Reform Deepening in China by Simon Majaro
Cover of the book Gambling, Work and Leisure (Routledge Revivals) by Simon Majaro
Cover of the book The Director's Craft by Simon Majaro
Cover of the book The Metaphysics of Identity by Simon Majaro
Cover of the book Trusting in Reason by Simon Majaro
Cover of the book Phonics for Pupils with Special Educational Needs Book 1: Building Basics by Simon Majaro
Cover of the book The Making of the Arab Intellectual by Simon Majaro
Cover of the book The Art of Interpretation by Simon Majaro
Cover of the book Re-Envisioning Conflict Resolution by Simon Majaro
Cover of the book Working Subjects in Early Modern English Drama by Simon Majaro
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy