Marketing in the Cyber Era

Strategies and Emerging Trends

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Marketing in the Cyber Era by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466648678
Publisher: IGI Global Publication: December 31, 2013
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466648678
Publisher: IGI Global
Publication: December 31, 2013
Imprint: Business Science Reference
Language: English
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in today’s economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.

More books from IGI Global

Cover of the book Emerging Technologies in Wireless Ad-hoc Networks by
Cover of the book Strategic Human Capital Development and Management in Emerging Economies by
Cover of the book Citizen 2.0: Public and Governmental Interaction through Web 2.0 Technologies by
Cover of the book Technological Developments in Industry 4.0 for Business Applications by
Cover of the book Computer Games as Educational and Management Tools by
Cover of the book Strategic Optimization of Medium-Sized Enterprises in the Global Market by
Cover of the book Knowledge and Technological Development Effects on Organizational and Social Structures by
Cover of the book Geospatial Research by
Cover of the book Handbook of Research on Transformative Online Education and Liberation by
Cover of the book Professional Development Schools and Transformative Partnerships by
Cover of the book Climate Change, Supply Chain Management and Enterprise Adaptation by
Cover of the book Conversational Agents and Natural Language Interaction by
Cover of the book Cloud Computing for Teaching and Learning by
Cover of the book Health Information Systems and the Advancement of Medical Practice in Developing Countries by
Cover of the book Handbook of Research on Human-Computer Interfaces, Developments, and Applications by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy