Marketing in the Moment

The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Marketing in the Moment by Michael Tasner, Pearson Education
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Author: Michael Tasner ISBN: 9780132101363
Publisher: Pearson Education Publication: June 10, 2010
Imprint: FT Press Language: English
Author: Michael Tasner
ISBN: 9780132101363
Publisher: Pearson Education
Publication: June 10, 2010
Imprint: FT Press
Language: English

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

 

You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.

 

Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!

  • Capitalizing on the new “content marketing”
    The megashift from blogging to microblogging--and what it means to you
  • A world run by smartphones: iPhones, BlackBerrys, and beyond
    Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more
  • Plurk? UStream? Joost? Tumblr? iGoogle?
    Profiting from the sites and tools you may never have heard of
  • Your Web marketing 360-degree review
    Systematically optimizing everything you’re already doing online
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

 

You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.

 

Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!

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