Marketing in the Participation Age

A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage

Business & Finance, Marketing & Sales, Customer Service
Cover of the book Marketing in the Participation Age by Daina Middleton, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Daina Middleton ISBN: 9781118431955
Publisher: Wiley Publication: November 7, 2012
Imprint: Wiley Language: English
Author: Daina Middleton
ISBN: 9781118431955
Publisher: Wiley
Publication: November 7, 2012
Imprint: Wiley
Language: English

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business.

"Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently."
—Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame

"Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts."
—Kris Pinto, founder of Moxie Interactive

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business.

"Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently."
—Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame

"Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts."
—Kris Pinto, founder of Moxie Interactive

More books from Wiley

Cover of the book Microeconometrics in Business Management by Daina Middleton
Cover of the book Aqueous Pretreatment of Plant Biomass for Biological and Chemical Conversion to Fuels and Chemicals by Daina Middleton
Cover of the book Models of Democracy by Daina Middleton
Cover of the book Finance Ethics by Daina Middleton
Cover of the book Billion Dollar Green by Daina Middleton
Cover of the book Kokoda Trail for Dummies by Daina Middleton
Cover of the book Clinical Guide to Cardiology by Daina Middleton
Cover of the book The Food Industry Innovation School by Daina Middleton
Cover of the book Analytical Methods for Therapeutic Drug Monitoring and Toxicology by Daina Middleton
Cover of the book Rabbits For Dummies by Daina Middleton
Cover of the book Forensic Case Formulation by Daina Middleton
Cover of the book Exchange-Traded Funds For Dummies by Daina Middleton
Cover of the book Catalysis by Daina Middleton
Cover of the book The Power of Images by Daina Middleton
Cover of the book Battle for Europe by Daina Middleton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy