Marketing Leadership in Government

Communicating Responsiveness, Leadership and Credibility

Nonfiction, Social & Cultural Studies, Political Science, Government, Public Policy
Cover of the book Marketing Leadership in Government by Edward Elder, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Edward Elder ISBN: 9781349949199
Publisher: Palgrave Macmillan UK Publication: July 17, 2016
Imprint: Palgrave Macmillan Language: English
Author: Edward Elder
ISBN: 9781349949199
Publisher: Palgrave Macmillan UK
Publication: July 17, 2016
Imprint: Palgrave Macmillan
Language: English

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office.

More books from Palgrave Macmillan UK

Cover of the book Gender-Technology Relations by Edward Elder
Cover of the book Twenty-First Century Fiction by Edward Elder
Cover of the book Italian Sexualities Uncovered, 1789-1914 by Edward Elder
Cover of the book Digital Methods for Social Science by Edward Elder
Cover of the book Architecting Enterprise by Edward Elder
Cover of the book The British Olympic Association: A History by Edward Elder
Cover of the book Psychological Well-Being in the Gulf States by Edward Elder
Cover of the book Wage-Led Growth by Edward Elder
Cover of the book Politics, Social Theory, Utopia and the World-System by Edward Elder
Cover of the book Entrepreneurial Icebreakers by Edward Elder
Cover of the book Analysing Structure in Academic Writing by Edward Elder
Cover of the book British Diplomacy and the Descent into Chaos by Edward Elder
Cover of the book Systems Thinking: From Heresy to Practice by Edward Elder
Cover of the book Holocaust Scholarship by Edward Elder
Cover of the book Ford Madox Ford and the Misfit Moderns by Edward Elder
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy