Marketing Management and Strategy

An African Casebook

Business & Finance, Marketing & Sales, International
Cover of the book Marketing Management and Strategy by George Tesar, Taylor and Francis
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Author: George Tesar ISBN: 9781135096199
Publisher: Taylor and Francis Publication: February 11, 2013
Imprint: Routledge Language: English
Author: George Tesar
ISBN: 9781135096199
Publisher: Taylor and Francis
Publication: February 11, 2013
Imprint: Routledge
Language: English

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.

By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken.

The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa.

By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken.

The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.

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