Marketing Management in Geographically Remote Industrial Clusters

Implications for Business-to-Consumer Marketing

Business & Finance, Industries & Professions, Information Management, Marketing & Sales
Cover of the book Marketing Management in Geographically Remote Industrial Clusters by George Tesar, Jan Bodin, World Scientific Publishing Company
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: George Tesar, Jan Bodin ISBN: 9789814489829
Publisher: World Scientific Publishing Company Publication: November 27, 2012
Imprint: WSPC Language: English
Author: George Tesar, Jan Bodin
ISBN: 9789814489829
Publisher: World Scientific Publishing Company
Publication: November 27, 2012
Imprint: WSPC
Language: English

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.

The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.

The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.

More books from World Scientific Publishing Company

Cover of the book Singapore Perspectives 2012 by George Tesar, Jan Bodin
Cover of the book Ultrafast Optics and Spectroscopy in Physical Chemistry by George Tesar, Jan Bodin
Cover of the book Unravelling Complexities in Genetics and Genomics by George Tesar, Jan Bodin
Cover of the book Construction Technology for Tall Buildings by George Tesar, Jan Bodin
Cover of the book Newton and the Great World System by George Tesar, Jan Bodin
Cover of the book Managing People for Service Advantage by George Tesar, Jan Bodin
Cover of the book Examples in Markov Decision Processes by George Tesar, Jan Bodin
Cover of the book 50 Years of Social Issues in Singapore by George Tesar, Jan Bodin
Cover of the book The Physics of Reality by George Tesar, Jan Bodin
Cover of the book Trigonometric Functions and Complex Numbers by George Tesar, Jan Bodin
Cover of the book Cerebral Blood Flow and Metabolism by George Tesar, Jan Bodin
Cover of the book Stochastic PDEs and Modelling of Multiscale Complex System by George Tesar, Jan Bodin
Cover of the book Introduction to Electricity and Magnetism by George Tesar, Jan Bodin
Cover of the book The Great Dragon Fantasy by George Tesar, Jan Bodin
Cover of the book Theory and Applications in Mathematical Physics by George Tesar, Jan Bodin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy