Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches

Fresh Ideas, Proven Techniques, and Innovative Approaches

Nonfiction, Reference & Language, Language Arts, Library & Information Services
Cover of the book Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches by Paula Watson-Lakamp, ABC-CLIO
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paula Watson-Lakamp ISBN: 9781610698948
Publisher: ABC-CLIO Publication: May 7, 2015
Imprint: Libraries Unlimited Language: English
Author: Paula Watson-Lakamp
ISBN: 9781610698948
Publisher: ABC-CLIO
Publication: May 7, 2015
Imprint: Libraries Unlimited
Language: English

Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals.

The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals.

The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.

More books from ABC-CLIO

Cover of the book No Remorse: Psychopathy and Criminal Justice by Paula Watson-Lakamp
Cover of the book The Failed Promise of Sentencing Reform by Paula Watson-Lakamp
Cover of the book Antarctica and the Arctic Circle: A Geographic Encyclopedia of the Earth's Polar Regions [2 volumes] by Paula Watson-Lakamp
Cover of the book Steroids by Paula Watson-Lakamp
Cover of the book Campaigning for President in America, 1788–2016 by Paula Watson-Lakamp
Cover of the book Geography of Trafficking: From Drug Smuggling to Modern-Day Slavery by Paula Watson-Lakamp
Cover of the book Recovering Jewishness: Modern Identities Reclaimed by Paula Watson-Lakamp
Cover of the book Youth Cultures in America [2 volumes] by Paula Watson-Lakamp
Cover of the book Subject Access to Information: An Interdisciplinary Approach by Paula Watson-Lakamp
Cover of the book Food and Drink in American History: A "Full Course" Encyclopedia [3 volumes] by Paula Watson-Lakamp
Cover of the book At the Table: Food and Family around the World by Paula Watson-Lakamp
Cover of the book Guide to Electronic Resource Management by Paula Watson-Lakamp
Cover of the book Teaching Life Skills in the School Library: Career, Finance, and Civic Engagement in a Changing World by Paula Watson-Lakamp
Cover of the book American History through American Sports: From Colonial Lacrosse to Extreme Sports [3 volumes] by Paula Watson-Lakamp
Cover of the book The War on Terror Encyclopedia: From the Rise of Al-Qaeda to 9/11 and Beyond by Paula Watson-Lakamp
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy