Marketing Myopia

Business & Finance, Marketing & Sales
Cover of the book Marketing Myopia by Theordore Levitt, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Theordore Levitt ISBN: 9781633690585
Publisher: Harvard Business Review Press Publication: June 16, 2008
Imprint: Harvard Business Review Press Language: English
Author: Theordore Levitt
ISBN: 9781633690585
Publisher: Harvard Business Review Press
Publication: June 16, 2008
Imprint: Harvard Business Review Press
Language: English

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles.

In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.

More books from Harvard Business Review Press

Cover of the book HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD) by Theordore Levitt
Cover of the book Harder Than I Thought by Theordore Levitt
Cover of the book Creative Conspiracy by Theordore Levitt
Cover of the book Winning the War for Talent in Emerging Markets by Theordore Levitt
Cover of the book HBR's 10 Must Reads for New Managers Collection by Theordore Levitt
Cover of the book Back to the Drawing Board by Theordore Levitt
Cover of the book Resilience (HBR Emotional Intelligence Series) by Theordore Levitt
Cover of the book Empathy (HBR Emotional Intelligence Series) by Theordore Levitt
Cover of the book Decoding Steve Jobs by Theordore Levitt
Cover of the book HBR Guide to Work-Life Balance by Theordore Levitt
Cover of the book What You're Really Meant to Do by Theordore Levitt
Cover of the book Leadership Presence (HBR Emotional Intelligence Series) by Theordore Levitt
Cover of the book India Inside by Theordore Levitt
Cover of the book Juice by Theordore Levitt
Cover of the book Innovative Teams (HBR 20-Minute Manager Series) by Theordore Levitt
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy