Marketing Plan Cinnabon Company

Business & Finance, Marketing & Sales
Cover of the book Marketing Plan Cinnabon Company by Yasir Khan, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Yasir Khan ISBN: 9783656884637
Publisher: GRIN Verlag Publication: January 27, 2015
Imprint: GRIN Verlag Language: English
Author: Yasir Khan
ISBN: 9783656884637
Publisher: GRIN Verlag
Publication: January 27, 2015
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, National University of Modern Languages, Islamabad (Institute of Business Management), course: MBA, language: English, abstract: Presence of a well-designed marketing plan holds a pivotal position for the success of any product or service supplied in the market. It entails all the necessary arrangements ranging from the 4 Ps of marketing management to overall management of the products involved. The paper tends to bring forward the goals and objectives of marketing for the company, while also analyze the overall marketing strategy of the company. Nevertheless, coming up with a well-structured marketing plan is a way more challenging job, which is easier said than done. It can be considered as the backbone of profit making for any business, and ensures its long-term survival within a market. With the simultaneous transitions in global business practices, market trends, consumer behavior and Information and Communication Technology, survival in within a highly competitive market is becoming more and more difficult. In order to cope with these rising challenges, scholars and researchers have devised several analytical tools that enable a great deal in establishing a profit-yielding marketing plan. This marketing plan has been developed for the Cinnabon Company's signature Cinnamon Rolls. It tends to bring forward the marketing strategies, underlying problems and their potential solutions for the product. It aims at establishing a comprehensive marketing plan for the company, whereby a complete situation analysis is conducted which is followed by the determination and identification of the company's marketing goals and objectives; and the difference between the two from the perspective of Cinnabon Inc. Furthermore, the paper highlights the company's key strengths and weaknesses, opportunities and threats, while elaborating a complete marketing plan is expected to be developed for the company.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, National University of Modern Languages, Islamabad (Institute of Business Management), course: MBA, language: English, abstract: Presence of a well-designed marketing plan holds a pivotal position for the success of any product or service supplied in the market. It entails all the necessary arrangements ranging from the 4 Ps of marketing management to overall management of the products involved. The paper tends to bring forward the goals and objectives of marketing for the company, while also analyze the overall marketing strategy of the company. Nevertheless, coming up with a well-structured marketing plan is a way more challenging job, which is easier said than done. It can be considered as the backbone of profit making for any business, and ensures its long-term survival within a market. With the simultaneous transitions in global business practices, market trends, consumer behavior and Information and Communication Technology, survival in within a highly competitive market is becoming more and more difficult. In order to cope with these rising challenges, scholars and researchers have devised several analytical tools that enable a great deal in establishing a profit-yielding marketing plan. This marketing plan has been developed for the Cinnabon Company's signature Cinnamon Rolls. It tends to bring forward the marketing strategies, underlying problems and their potential solutions for the product. It aims at establishing a comprehensive marketing plan for the company, whereby a complete situation analysis is conducted which is followed by the determination and identification of the company's marketing goals and objectives; and the difference between the two from the perspective of Cinnabon Inc. Furthermore, the paper highlights the company's key strengths and weaknesses, opportunities and threats, while elaborating a complete marketing plan is expected to be developed for the company.

More books from GRIN Verlag

Cover of the book On Intercultural Management. Bulgaria and Germany Doing Business by Yasir Khan
Cover of the book Das zoon logon echon bei Aristoteles oder über die Rolle der Sprache in der antiken Polis by Yasir Khan
Cover of the book Methoden der Leistungsverrechnung für die Inanspruchnahme geteilt genutzter Anwendungssoftware by Yasir Khan
Cover of the book Wissensmanagement. Ein Überblick über Grundlagen und Bereiche by Yasir Khan
Cover of the book Sekten und Psychokulte in der erzählenden Jugendliteratur by Yasir Khan
Cover of the book Liebe und Sexualität im Alter by Yasir Khan
Cover of the book Stadtentstehung und Kommunenbewegung am Beispiel von Brügge by Yasir Khan
Cover of the book Wahrnehmungsstörungen im Alter und ihre Auswirkungen und Anforderungen auf die Gestaltung des Bildschirmmediums Internet by Yasir Khan
Cover of the book Unterschiede in den Souveränitätskonzepten von Hobbes und Locke - ein Ergebnis ihres jeweiligen Menschenbildes? by Yasir Khan
Cover of the book Historische deutsche Studentensprache by Yasir Khan
Cover of the book Die Auswirkungen von psychosozialem Stress auf die Arbeitszufriedenheit by Yasir Khan
Cover of the book Wie erstelle ich einen Fragebogen für eine empirische Forschungsarbeit? by Yasir Khan
Cover of the book Herstellen von Gerichten: Snacks mit Auflagen herstellen (Unterweisung Fachverkäufer/in im Lebensmittelhandwerk) by Yasir Khan
Cover of the book Eine Rezension zu 'Der Begriff des Politischen' von Carl Schmitt by Yasir Khan
Cover of the book Der indische Gast - Leitfaden für Hoteliers by Yasir Khan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy