Marketing Renewable Energy

Concepts, Business Models and Cases

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Marketing Renewable Energy by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319464275
Publisher: Springer International Publishing Publication: June 23, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319464275
Publisher: Springer International Publishing
Publication: June 23, 2017
Imprint: Springer
Language: English

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

More books from Springer International Publishing

Cover of the book Thermo-Magnetic Systems for Space Nuclear Reactors by
Cover of the book Triboelectric Nanogenerators by
Cover of the book Combinatorial Algorithms by
Cover of the book Fission Neutrons by
Cover of the book Theory of Quantum Transport at Nanoscale by
Cover of the book Organotrifluoroborate Preparation, Coupling and Hydrolysis by
Cover of the book Sensors and Microsystems by
Cover of the book Strong and Weak Approximation of Semilinear Stochastic Evolution Equations by
Cover of the book Medical Toxicology: Antidotes and Anecdotes by
Cover of the book Sociology at the London School of Economics and Political Science, 1904–2015 by
Cover of the book Computational Diffusion MRI and Brain Connectivity by
Cover of the book Structural Nonlinear Dynamics and Diagnosis by
Cover of the book Nineteenth-Century Verse and Technology by
Cover of the book Permanent Sovereignty over Natural Resources by
Cover of the book Demographic Transition, Labour Markets and Regional Resilience by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy