Marketing Renewable Energy

Concepts, Business Models and Cases

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Marketing Renewable Energy by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319464275
Publisher: Springer International Publishing Publication: June 23, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319464275
Publisher: Springer International Publishing
Publication: June 23, 2017
Imprint: Springer
Language: English

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?

Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.

More books from Springer International Publishing

Cover of the book Sensor Systems and Software by
Cover of the book The Parameterization Method for Invariant Manifolds by
Cover of the book Cultures of Mathematics and Logic by
Cover of the book Retinal Degenerative Diseases by
Cover of the book Recentering Africa in International Relations by
Cover of the book Scleritis by
Cover of the book Intelligent Building Control Systems by
Cover of the book Diagnosis and Management of Breast Tumors by
Cover of the book American Shale Energy and the Global Economy by
Cover of the book Community Well-Being and Community Development by
Cover of the book Geographical Information Systems Theory, Applications and Management by
Cover of the book Metrical and Dynamical Aspects in Complex Analysis by
Cover of the book Etiology of Acute Leukemias in Children by
Cover of the book Developments and Retrospectives in Lie Theory by
Cover of the book Computer Security – ESORICS 2017 by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy