Marketing Research for Managers

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Marketing Research for Managers by Sunny Crouch, Matthew Housden, Taylor and Francis
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Author: Sunny Crouch, Matthew Housden ISBN: 9781136379666
Publisher: Taylor and Francis Publication: June 25, 2012
Imprint: Routledge Language: English
Author: Sunny Crouch, Matthew Housden
ISBN: 9781136379666
Publisher: Taylor and Francis
Publication: June 25, 2012
Imprint: Routledge
Language: English

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples

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