Marketing Research for the Tourism, Hospitality and Events Industries

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Marketing Research for the Tourism, Hospitality and Events Industries by Bonita Kolb, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bonita Kolb ISBN: 9781351702218
Publisher: Taylor and Francis Publication: January 29, 2018
Imprint: Routledge Language: English
Author: Bonita Kolb
ISBN: 9781351702218
Publisher: Taylor and Francis
Publication: January 29, 2018
Imprint: Routledge
Language: English

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.

The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report.

Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research.

The book contains essential information on how to conduct research on visitor trends, experiences, preferences and lifestyles, shedding light on customer preferences, product changes, promotional efforts and pricing differences to ensure the destination is successful. It offers guidance on how to write, conduct and analyze the results of surveys, or use qualitative methods such as focus groups, interviews, projective techniques and observation. It also illustrates how social media can be used as a new means to determine visitor preferences by analyzing online data and conversations. Other content includes suggestions and examples on turning research data into actionable recommendations as well as advice on writing and presenting the final report.

Integrated with a wide range of case studies per chapter, this short and accessible textbook is essential reading for all students wishing to gain knowledge as to what visitors want from the travel, hospitality and/or event experience.

More books from Taylor and Francis

Cover of the book Advertising Campaign Design by Bonita Kolb
Cover of the book Leading Schools to Learn, Grow, and Thrive by Bonita Kolb
Cover of the book China’s G20 Leadership by Bonita Kolb
Cover of the book Dominant Beliefs and Alternative Voices by Bonita Kolb
Cover of the book Positive Psychology in Sport and Physical Activity by Bonita Kolb
Cover of the book Handbook of Research on Learning and Instruction by Bonita Kolb
Cover of the book International Negotiation and Mediation in Violent Conflict by Bonita Kolb
Cover of the book Applying Theory to Policy and Practice by Bonita Kolb
Cover of the book Manipulating Democracy by Bonita Kolb
Cover of the book Origins of the Cold War 1941-1949 by Bonita Kolb
Cover of the book The Intellectual as Stranger by Bonita Kolb
Cover of the book Latin Kingdom Of Jerusalem by Bonita Kolb
Cover of the book Made in Turkey by Bonita Kolb
Cover of the book The Edwardian Detective: 1901-15 by Bonita Kolb
Cover of the book Anglo-Italian Relations in the Middle East, 1922–1940 by Bonita Kolb
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy