Marketing Rural Tourism

Experience and Enterprise

Business & Finance, Marketing & Sales, Research, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Marketing Rural Tourism by Gunjan Saxena, Edward Elgar Publishing
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Author: Gunjan Saxena ISBN: 9781784710880
Publisher: Edward Elgar Publishing Publication: November 25, 2016
Imprint: Language: English
Author: Gunjan Saxena
ISBN: 9781784710880
Publisher: Edward Elgar Publishing
Publication: November 25, 2016
Imprint:
Language: English
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural identities. In so doing, the author makes a key contribution to the wider marketing discourse that circulates around place marketing and rural destinations.

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