Marketing Strategy for Creative and Cultural Industries

Business & Finance, Industries & Professions, Industries, Marketing & Sales
Cover of the book Marketing Strategy for Creative and Cultural Industries by Bonita M. Kolb, Taylor and Francis
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Author: Bonita M. Kolb ISBN: 9781317429791
Publisher: Taylor and Francis Publication: January 29, 2016
Imprint: Routledge Language: English
Author: Bonita M. Kolb
ISBN: 9781317429791
Publisher: Taylor and Francis
Publication: January 29, 2016
Imprint: Routledge
Language: English

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

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