| Author: | Karl Moore, Niketh Pareek | ISBN: | 9781135225902 |
| Publisher: | Taylor and Francis | Publication: | December 4, 2009 |
| Imprint: | Routledge | Language: | English |
| Author: | Karl Moore, Niketh Pareek |
| ISBN: | 9781135225902 |
| Publisher: | Taylor and Francis |
| Publication: | December 4, 2009 |
| Imprint: | Routledge |
| Language: | English |
‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement
If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
- Explains the fundamentals of marketing and useful concepts such as the Long Tail
- Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
- Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement
If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:
- Explains the fundamentals of marketing and useful concepts such as the Long Tail
- Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google
- Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study
This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
