Marketing the e-Business

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Marketing the e-Business by Charles Dennis, Lisa Harris, Taylor and Francis
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Author: Charles Dennis, Lisa Harris ISBN: 9781134520275
Publisher: Taylor and Francis Publication: September 12, 2002
Imprint: Routledge Language: English
Author: Charles Dennis, Lisa Harris
ISBN: 9781134520275
Publisher: Taylor and Francis
Publication: September 12, 2002
Imprint: Routledge
Language: English

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in

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