Marketing the e-Business
Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
| Author: | Charles Dennis, Lisa Harris | ISBN: | 9781134520275 |
| Publisher: | Taylor and Francis | Publication: | September 12, 2002 |
| Imprint: | Routledge | Language: | English |
| Author: | Charles Dennis, Lisa Harris |
| ISBN: | 9781134520275 |
| Publisher: | Taylor and Francis |
| Publication: | September 12, 2002 |
| Imprint: | Routledge |
| Language: | English |
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
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