Marketing Through Search Optimization

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Marketing Through Search Optimization by Alex Michael, Ben Salter, Taylor and Francis
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Author: Alex Michael, Ben Salter ISBN: 9781136379314
Publisher: Taylor and Francis Publication: December 20, 2007
Imprint: Routledge Language: English
Author: Alex Michael, Ben Salter
ISBN: 9781136379314
Publisher: Taylor and Francis
Publication: December 20, 2007
Imprint: Routledge
Language: English

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites.

Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

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