Marketing to the 90s Generation

Global Data on Society, Consumption, and Identity

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Marketing to the 90s Generation by A. Parment, Palgrave Macmillan US
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Author: A. Parment ISBN: 9781137440785
Publisher: Palgrave Macmillan US Publication: December 17, 2014
Imprint: Palgrave Macmillan Language: English
Author: A. Parment
ISBN: 9781137440785
Publisher: Palgrave Macmillan US
Publication: December 17, 2014
Imprint: Palgrave Macmillan
Language: English

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

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