Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Marketing to the Ageing Consumer by D. Stroud, K. Walker, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: D. Stroud, K. Walker ISBN: 9780230378209
Publisher: Palgrave Macmillan UK Publication: December 14, 2012
Imprint: Palgrave Macmillan Language: English
Author: D. Stroud, K. Walker
ISBN: 9780230378209
Publisher: Palgrave Macmillan UK
Publication: December 14, 2012
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

More books from Palgrave Macmillan UK

Cover of the book Managerialism by D. Stroud, K. Walker
Cover of the book The Social License by D. Stroud, K. Walker
Cover of the book Cinema, Cross-Cultural Collaboration, and Criticism by D. Stroud, K. Walker
Cover of the book After Liberalism? by D. Stroud, K. Walker
Cover of the book Financial Crisis and Bank Management in Japan (1997 to 2016) by D. Stroud, K. Walker
Cover of the book Queering Masculinities in Language and Culture by D. Stroud, K. Walker
Cover of the book Financial Econometrics Modeling: Derivatives Pricing, Hedge Funds and Term Structure Models by D. Stroud, K. Walker
Cover of the book The Contentious Politics of Unemployment in Europe by D. Stroud, K. Walker
Cover of the book Coaching for Innovation by D. Stroud, K. Walker
Cover of the book Mixed Methods Research in Poverty and Vulnerability by D. Stroud, K. Walker
Cover of the book Theatres of Learning Disability by D. Stroud, K. Walker
Cover of the book Revolution of Innovation Management by D. Stroud, K. Walker
Cover of the book Russian Climate Politics by D. Stroud, K. Walker
Cover of the book Disorientation: Muslim Identity in Contemporary Anglophone Literature by D. Stroud, K. Walker
Cover of the book The American West and the Nazi East by D. Stroud, K. Walker
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy