Marketing Transformation: Marketing Practice in an Ever Changing World

Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)

Business & Finance, Marketing & Sales, Research, Consumer Behaviour
Cover of the book Marketing Transformation: Marketing Practice in an Ever Changing World by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319687506
Publisher: Springer International Publishing Publication: November 16, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319687506
Publisher: Springer International Publishing
Publication: November 16, 2017
Imprint: Springer
Language: English

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline.  Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline.  Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

More books from Springer International Publishing

Cover of the book Advanced Topics in Intelligent Information and Database Systems by
Cover of the book Information Geometry and Population Genetics by
Cover of the book Diagnostic and Interventional Ultrasound in Pediatrics and Pediatric Surgery by
Cover of the book Genetic Data Analysis for Plant and Animal Breeding by
Cover of the book Cartography of the Sun and the Stars by
Cover of the book The Practical Import of Political Inquiry by
Cover of the book Global Frankenstein by
Cover of the book Municipal Incorporation Activity in the United States by
Cover of the book Euro-Par 2016: Parallel Processing by
Cover of the book Northern Sustainabilities: Understanding and Addressing Change in the Circumpolar World by
Cover of the book Micro-Behavioral Economics of Global Warming by
Cover of the book Men in Early Childhood Education and Care by
Cover of the book Resurrecting Extinct Species by
Cover of the book Protein Toxins in Modeling Biochemistry by
Cover of the book Michał Kalecki: An Intellectual Biography by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy