Marketing Unplugged - Spotting the Elephants in the Room

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Marketing Unplugged - Spotting the Elephants in the Room by Suman Srivastava, Dogears Print Media Private Limited
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Author: Suman Srivastava ISBN: 9789385523519
Publisher: Dogears Print Media Private Limited Publication: April 6, 2016
Imprint: CinnamonTeal Publishing Language: English
Author: Suman Srivastava
ISBN: 9789385523519
Publisher: Dogears Print Media Private Limited
Publication: April 6, 2016
Imprint: CinnamonTeal Publishing
Language: English

Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis.

There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis.

There are several other ideas that experts have come up with. This book is a combination of some of those ideas into a new narrative titled 'Marketing Unplugged'.

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