Marketing with Strategic Empathy

Inspiring Strategy with Deeper Consumer Insight

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Marketing & Sales
Cover of the book Marketing with Strategic Empathy by Claire Brooks, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Claire Brooks ISBN: 9780749477554
Publisher: Kogan Page Publication: August 3, 2016
Imprint: Kogan Page Language: English
Author: Claire Brooks
ISBN: 9780749477554
Publisher: Kogan Page
Publication: August 3, 2016
Imprint: Kogan Page
Language: English

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.

Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.

Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

More books from Kogan Page

Cover of the book Managing Financial Information by Claire Brooks
Cover of the book Building Digital Culture by Claire Brooks
Cover of the book Myths of Branding by Claire Brooks
Cover of the book Shopper Marketing by Claire Brooks
Cover of the book Valuable Content Marketing by Claire Brooks
Cover of the book Confidence at Work by Claire Brooks
Cover of the book Experiential Marketing by Claire Brooks
Cover of the book The Handbook of International Corporate Governance: A Definitive Guide by Claire Brooks
Cover of the book The Happy Manifesto by Claire Brooks
Cover of the book Starting a Successful Business by Claire Brooks
Cover of the book Predictive HR Analytics by Claire Brooks
Cover of the book Understanding Social Media by Claire Brooks
Cover of the book Workplace Learning by Claire Brooks
Cover of the book Making Sense of Leadership by Claire Brooks
Cover of the book Principled Selling by Claire Brooks
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy