Marketing with Strategic Empathy

Inspiring Strategy with Deeper Consumer Insight

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology, Business & Finance, Marketing & Sales
Cover of the book Marketing with Strategic Empathy by Claire Brooks, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Claire Brooks ISBN: 9780749477554
Publisher: Kogan Page Publication: August 3, 2016
Imprint: Kogan Page Language: English
Author: Claire Brooks
ISBN: 9780749477554
Publisher: Kogan Page
Publication: August 3, 2016
Imprint: Kogan Page
Language: English

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.

Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.

Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

More books from Kogan Page

Cover of the book Packaging Logistics by Claire Brooks
Cover of the book Complaint Management Excellence by Claire Brooks
Cover of the book Learning and Development Practice in the Workplace by Claire Brooks
Cover of the book B2B Marketing Strategy by Claire Brooks
Cover of the book Armstrong's Handbook of Human Resource Management Practice by Claire Brooks
Cover of the book How to Pass the ADI Exams by Claire Brooks
Cover of the book Understanding NLP: Strategies for Better Workplace Communication.. Without the Jargon by Claire Brooks
Cover of the book Participation Marketing by Claire Brooks
Cover of the book Everyone Needs A Mentor by Claire Brooks
Cover of the book Mind the Gap by Claire Brooks
Cover of the book The Creative Thinking Handbook by Claire Brooks
Cover of the book Social Entrepreneurship and Innovation by Claire Brooks
Cover of the book International Freight Transport by Claire Brooks
Cover of the book Motivation and Performance by Claire Brooks
Cover of the book Field Visual Merchandising Strategy by Claire Brooks
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy