Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Nonfiction, Health & Well Being, Psychology, Physiological Psychology, Business & Finance
Cover of the book Marketplace Lifestyles in an Age of Social Media: Theory and Methods by Lynn R Kahle, Pierre Valette-Florence, Taylor and Francis
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Author: Lynn R Kahle, Pierre Valette-Florence ISBN: 9781317465102
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Lynn R Kahle, Pierre Valette-Florence
ISBN: 9781317465102
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.

Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.

Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

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