Marshall McLuhan

Nonfiction, Computers, Advanced Computing, Theory, Biography & Memoir, Business
Cover of the book Marshall McLuhan by Judith Fitzgerald, Dundurn
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Author: Judith Fitzgerald ISBN: 9781770706590
Publisher: Dundurn Publication: January 1, 2001
Imprint: Dundurn Language: English
Author: Judith Fitzgerald
ISBN: 9781770706590
Publisher: Dundurn
Publication: January 1, 2001
Imprint: Dundurn
Language: English

Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."

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Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."

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