Mass Customization

Business & Finance, Management & Leadership, Industrial Management
Cover of the book Mass Customization by David J. Gardner, Happy About
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David J. Gardner ISBN: 9781600051470
Publisher: Happy About Publication: May 20, 2009
Imprint: Happy About Language: English
Author: David J. Gardner
ISBN: 9781600051470
Publisher: Happy About
Publication: May 20, 2009
Imprint: Happy About
Language: English
Manufacturers with highly-configurable products face daunting challenges to create the flexibility, transparency, and customer experience that delights customers without undermining profits. If a company continually experiences the pain of not being able to seamlessly connect the customer to the enterprise and efficiently drive order demand across the enterprise, the business is not set up properly. There is a misalignment between the company's infrastructure and the actual business requirements. This book explains how to bring a company into alignment.

While much has been written about mass customization as a high-level strategy, much less has been offered about implementing mass customization as a business strategy. Manufacturers that thrive in the 21st century will treat customers as "insiders." Under mass customization, a customer is an "insider." The customer can select from an array of choices to purchase products that match their individualized needs.

This book explains mass customization (also known as build to order, assemble to order, configure to order, make to order and engineer to order) from the standpoint of discrete manufacturers and reviews why mass customization must be viewed as an enterprise-wide business strategy, not merely a departmental initiative. Companies with highly-configurable products need to combine the technical superiority of their products with operational excellence. A manufacturer needs to be able to seamlessly connect the customer to the enterprise so the hand-offs from organization to organization are efficient and keep the process moving forward to a timely completion and delivery.

'Mass Customization' is for anyone whose company faces a constant, uphill challenge with respect to quoting, configuring, and producing high-configured products; any company that has made an investment in product configurator software and wants to understand why operational efficiencies and profits haven't improved, and anyone who would like to get a better understanding of what is required to implement mass customization as well as the power mass customization has to transform certain businesses and industries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Manufacturers with highly-configurable products face daunting challenges to create the flexibility, transparency, and customer experience that delights customers without undermining profits. If a company continually experiences the pain of not being able to seamlessly connect the customer to the enterprise and efficiently drive order demand across the enterprise, the business is not set up properly. There is a misalignment between the company's infrastructure and the actual business requirements. This book explains how to bring a company into alignment.

While much has been written about mass customization as a high-level strategy, much less has been offered about implementing mass customization as a business strategy. Manufacturers that thrive in the 21st century will treat customers as "insiders." Under mass customization, a customer is an "insider." The customer can select from an array of choices to purchase products that match their individualized needs.

This book explains mass customization (also known as build to order, assemble to order, configure to order, make to order and engineer to order) from the standpoint of discrete manufacturers and reviews why mass customization must be viewed as an enterprise-wide business strategy, not merely a departmental initiative. Companies with highly-configurable products need to combine the technical superiority of their products with operational excellence. A manufacturer needs to be able to seamlessly connect the customer to the enterprise so the hand-offs from organization to organization are efficient and keep the process moving forward to a timely completion and delivery.

'Mass Customization' is for anyone whose company faces a constant, uphill challenge with respect to quoting, configuring, and producing high-configured products; any company that has made an investment in product configurator software and wants to understand why operational efficiencies and profits haven't improved, and anyone who would like to get a better understanding of what is required to implement mass customization as well as the power mass customization has to transform certain businesses and industries.

More books from Happy About

Cover of the book Better Software. Faster! by David J. Gardner
Cover of the book I'm at a Networking Event--Now What??? by David J. Gardner
Cover of the book Red Fire Branding by David J. Gardner
Cover of the book #SUCCESSFUL CORPORATE LEARNING tweet Book04 by David J. Gardner
Cover of the book #ENTRY LEVEL tweet Book02 by David J. Gardner
Cover of the book I've Got a Domain Name--Now What??? by David J. Gardner
Cover of the book 42 Rules for Sourcing and Manufacturing in China (2nd Edition) by David J. Gardner
Cover of the book #BUSINESS SAVVY PM tweet Book01 by David J. Gardner
Cover of the book 42 Rules to Fight Dog Cancer (2nd Edition) by David J. Gardner
Cover of the book Ted Rubin on How to Look People in the Eye Digitally by David J. Gardner
Cover of the book #EXPERT EXCEL PROJECTS tweet Book01 by David J. Gardner
Cover of the book 42 Rules of Social Media for Small Business by David J. Gardner
Cover of the book #ENGAGE tweet Book01 by David J. Gardner
Cover of the book 42 Rules for Effective Connections (2nd Edition) by David J. Gardner
Cover of the book 42 Rules for Outsourcing Your Call Center (2nd Edition) by David J. Gardner
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy