Master Data Management in Practice

Achieving True Customer MDM

Business & Finance, Management & Leadership, Decision Making & Problem Solving
Cover of the book Master Data Management in Practice by Dalton Cervo, Mark Allen, Wiley
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Author: Dalton Cervo, Mark Allen ISBN: 9781118085684
Publisher: Wiley Publication: May 25, 2011
Imprint: Wiley Language: English
Author: Dalton Cervo, Mark Allen
ISBN: 9781118085684
Publisher: Wiley
Publication: May 25, 2011
Imprint: Wiley
Language: English

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.

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