Mastering Strategy: Workshops for Business Success

Business & Finance, Business Reference, Education, Management & Leadership, Planning & Forecasting
Cover of the book Mastering Strategy: Workshops for Business Success by Michael R. Braun, Scott F. Latham, ABC-CLIO
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Author: Michael R. Braun, Scott F. Latham ISBN: 9781440829543
Publisher: ABC-CLIO Publication: January 27, 2014
Imprint: Praeger Language: English
Author: Michael R. Braun, Scott F. Latham
ISBN: 9781440829543
Publisher: ABC-CLIO
Publication: January 27, 2014
Imprint: Praeger
Language: English

Mastering Strategy: Workshops for Business Success uses a series of workshops to strip away confusion and present popular and proven strategy frameworks in an easy-to-understand, straightforward, and entertaining manner. Using everyday language that avoids jargon, the workshops in this comprehensive toolkit help readers identify the competitive patterns of any industry, understand any company's competitive position in its market, formulate a set of strategic solutions for a company, and recognize the risk-return trade-offs of those strategic solutions. The authors cover introductory competitive strategy concepts while also providing guidance for business people intent on taking their strategic thinking skills to the next level. From business professionals seeking to quickly grasp and employ strategy essentials, to would-be entrepreneurs sizing up the potential of their business opportunity, to scientists pursuing commercialization of their inventions, this book is the ideal resource to make each a more effective strategic thinker.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Mastering Strategy: Workshops for Business Success uses a series of workshops to strip away confusion and present popular and proven strategy frameworks in an easy-to-understand, straightforward, and entertaining manner. Using everyday language that avoids jargon, the workshops in this comprehensive toolkit help readers identify the competitive patterns of any industry, understand any company's competitive position in its market, formulate a set of strategic solutions for a company, and recognize the risk-return trade-offs of those strategic solutions. The authors cover introductory competitive strategy concepts while also providing guidance for business people intent on taking their strategic thinking skills to the next level. From business professionals seeking to quickly grasp and employ strategy essentials, to would-be entrepreneurs sizing up the potential of their business opportunity, to scientists pursuing commercialization of their inventions, this book is the ideal resource to make each a more effective strategic thinker.

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