McDonaldisation, Masala McGospel and Om Economics

Televangelism in Contemporary India

Nonfiction, Religion & Spirituality, Eastern Religions, Hinduism
Cover of the book McDonaldisation, Masala McGospel and Om Economics by Jonathan D James, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jonathan D James ISBN: 9789385985867
Publisher: SAGE Publications Publication: September 9, 2010
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Jonathan D James
ISBN: 9789385985867
Publisher: SAGE Publications
Publication: September 9, 2010
Imprint: Sage Publications Pvt. Ltd
Language: English

This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people.

The author seeks to understand the outworking of the American phenomenon of televangelism in India, in a new historical, cultural, religious, political and economic setting. He likens global televangelism to 'McDonaldisation', because of its standardised, 'one size fits all' approach. 'Glocal' televangelism-the fusion of the American and Indian evangelism-is referred to as 'Masala McGospel' because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programmes in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the holiness of ancient scriptures, making them subservient to the modern day aspirations of globalisation and consumerism.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people.

The author seeks to understand the outworking of the American phenomenon of televangelism in India, in a new historical, cultural, religious, political and economic setting. He likens global televangelism to 'McDonaldisation', because of its standardised, 'one size fits all' approach. 'Glocal' televangelism-the fusion of the American and Indian evangelism-is referred to as 'Masala McGospel' because of the overwhelming presence of the global, American grammar and logic in the presentation and style of these programmes in India. The author then goes on to show how a disjunction is being created in Hindu televangelism because of such blending of American techniques with the holiness of ancient scriptures, making them subservient to the modern day aspirations of globalisation and consumerism.

More books from SAGE Publications

Cover of the book The Trusted Leader by Jonathan D James
Cover of the book inFormative Assessment by Jonathan D James
Cover of the book Theories of Counseling and Psychotherapy by Jonathan D James
Cover of the book Language & Literacy in the Early Years 0-7 by Jonathan D James
Cover of the book Skills in Cognitive Behaviour Therapy by Jonathan D James
Cover of the book Business Transformation Strategies by Jonathan D James
Cover of the book Teaching Mathematics in the Secondary School by Jonathan D James
Cover of the book Lesson Study Communities by Jonathan D James
Cover of the book Childhood in Society for the Early Years by Jonathan D James
Cover of the book Courageous Conversations About Race by Jonathan D James
Cover of the book Thinking Through Project-Based Learning by Jonathan D James
Cover of the book Encyclopedia of the Fourth Amendment by Jonathan D James
Cover of the book Historic Documents of 2014 by Jonathan D James
Cover of the book 30 Essential Skills for the Qualitative Researcher by Jonathan D James
Cover of the book A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy by Jonathan D James
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy