Media and Communication Research Methods

An Introduction to Qualitative and Quantitative Approaches

Nonfiction, Reference & Language, Language Arts, Communication, Reference, Research
Cover of the book Media and Communication Research Methods by Dr. Arthur A, Berger, SAGE Publications
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Author: Dr. Arthur A, Berger ISBN: 9781544332666
Publisher: SAGE Publications Publication: December 27, 2018
Imprint: SAGE Publications, Inc Language: English
Author: Dr. Arthur A, Berger
ISBN: 9781544332666
Publisher: SAGE Publications
Publication: December 27, 2018
Imprint: SAGE Publications, Inc
Language: English

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This step-by-step introduction to conducting media and communication research offers practical insights along with Arthur Asa Berger’s signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and expanded coverage of the research process with new discussion of search strategies and best practices for analyzing research articles. Ideal for research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research.

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